Crack The Customer Code

The pros and cons of obsessing about data Raj Sivasubramanian, Senior Manager, Global Customer Insights, eBay Marketplaces Virgin’s new hotel is a Customer Hero!       SPONSOR MESSAGE   Please support our fantastic sponsor, Touchpoint Dashboard!     Are you mapping your customer journeys but struggling with how to derive value from your maps? Touchpoint Dashboardis a powerful web-based journey mapping platform that makes visualizing, collaborating, and sharing maps so easy to do. Touchpoint Dashboard was purpose built to ensure that your journey maps meet your goals and become the catalyst for change that they were meant to be. Sign up for a free 15-day trial to see how Touchpoint Dashboard can help you understand - and transform - your customer experience.     Does measurement really lead to action?     Jeannie and Adam discuss how the desire to measure things sometimes leads to action. But what if it doesn’t?     Are we obsessed with big data, dashboards and quarterly reports? It’s impor