Crack The Customer Code

037: Experiences Rule, Reebok’s Ben Blakesley, and Fraudsters

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Sinopsis

Product vs Experience: Selling and maintaining emotional connections Ben Blakesley, Sr. Manager, Global Social Media, Reebok Customer Zero: How scam artists are ruining the experience for the rest of us SPONSOR MESSAGE Customer Experience is hot… but are you taking advantage of its huge potential to make your services business more prominent and profitable? Join Service Strategies for an informative Customer Experience Workshop in San Diego on October 27th. You’ll learn how to create customer success while generating profitable revenue for your services business. The workshop is part of the Service Industry Summit event, which bring together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more. Product vs. Experience: How Sweet Emotional Connections turn Sour A hot topic touched upon by Fast Company and investigated further by author Gretchen Rubin, Adam and Jeannie discuss the idea that it’s not really pro