Crack The Customer Code

An Interview with Robert Rose   Robert introduces some of the principles taught in his latest book, Experiences: the 7th Era of Marketing, which he co-authored with Carla Johnson.     After briefly summarizing the previous six marketing eras, Robert explains how the next one signifies a profound paradigm shift where customer experience intersects with marketing through the content we produce.     According to Robert, we have moved beyond the age of just describing the value of products and services in marketing and entered an age when we must actually deliver value as a vital part of that marketing before a purchase is considered.     As businesses shift into this new era, Robert has observed that the content marketing strategies of many businesses are still not well-adapted. Content production has, in many cases, been tacked onto the normal duties of professionals in many departments and areas of expertise.     Fear not! As Robert explains, this change is not as hard to adapt to as you may thi