Crack The Customer Code

Lee Caraher tells us how intergenerational workplaces can succeed despite the perceived great divide between Millennials and earlier generations like Boomers. Are Millennials really that different from earlier generations? People talk about intergenerational conflict today like it's something new, but it's not. Humans have always been informed by their generation (in addition to many other factors), so it's no surprise that Millennials have a different perspective of the world than the GenXers before them, and the Boomers before them, and so on. A company today could have as many as three or four different generations working together. And within the Millennial group, there are three subgroups to consider: Ages 28–35, who entered the workforce after 9/11. Ages 22–28, who entered the workforce after the economy crashed in 2008. Ages 15–21, who will enter the workforce having grown up with technology from the start, including in school.   How do these subgroups perceive themselves and the world around