Crack The Customer Code

We’ve all encountered scripted customer greetings at one point or another in our lives. Are these greetings an effective strategy when crafting customer experience? The Benefits of Customer Greetings Customer greetings are the introduction to your business and a reminder of excellent service as a customer leaves. As we all know, first and last impressions are fantastic points of reference for customers when calling your business to mind. These greetings can offer consistency and identity for your brand. In addition, customer greetings add structure and guidance for your team, allowing them to understand your customer experience mission and how to interact with consumers in a way that supports rather than detracts from your company identity. The key to the effectiveness of a greeting lies in it’s purpose, context, and sincerity. As Adam points out, "put the customer ahead of the customer experience checklist." Want to learn the methodology of crafting customer greetings that support your brand promise and