Crack The Customer Code

Inadequate customer service keeps rearing it’s ugly head. The good news is that any company of any size can do something immediate to make their service better. Enter Peter Shankman, the New York Times dubbed “PR all star”, to discuss how being super-excellent may be as easy as “being a little better sometimes”. It's Nice to Be Nice Peter attributes his success to “trying to be nice”. In today’s customer service economy, many people expect to be treated “like crap”. Since customer experience is trending as the main thing driving revenue, ensuring that your customers truly feel like they are a part of the company and taken care of must be a driving goal. Peter’s latest book, Zombie Loyalists takes this idea and runs with it. A zombie loyalist is someone who is in love with your product and who drives much of your business by fighting for your brand. By consciously creating a single positive experience for that customer, you have created a loyalist. They will stick with your brand and fight to refer you, brin