Crack The Customer Code

Changing your brand identity? You’re not alone. Jeannie and Adam tackle how to identify when the time is right to rebrand, but watch out! This week they're taking on a customer zero. Evolution vs. Revolution Jeannie and Adam have noticed a trend. When companies rebrand, they often imply that this indicates an evolution in their customer experience as well. Changing the logo of your company is a useful, sometimes necessary move—a reflection of research in usability or color studies, an evolution in brand identity, etc. However, rebranding does not automatically solve ingrained customer service issues. How can marketers invest more time and resources in customer service and identify when it’s an appropriate time to rebrand? Related Content Jeannie's Blog post, Customer Experience Isn't Marketing  Sponsor Message Customer Experience is hot… but are you taking advantage of its huge potential to make your services business more prominent and profitable? Join Service Strategies for an informative Customer Exp