Crack The Customer Code

Cause marketing is a broad, nuanced topic. But when it’s done well, it can create a rewarding experience for customers and forge great relationships with your brand. What makes cause marketing effective? Adam and Jeannie share some great examples of companies that are raising awareness for and donating to nonprofit cause on behalf of their customers.  From car dealerships to online merchants, companies across industries are leveraging the power of cause marketing. But cause marketing has become very common. So common, in fact, that many cause marketing campaigns go unnoticed by customers and rendered essentially ineffective. Can cause marketing still help your brand forge customer loyalty and help improve your brand image? The answer is yes! But you have to be willing to put your heart into the project and go beyond the generic “10% of proceeds goes to [worthy cause]” banner on your product or website. Adam and Jeannie outline the key elements of a cause marketing campaign that grabs attention and become