Crack The Customer Code

Customer retention and loyalty are critical to the success of your business and maintaining relationships is a key to both. Today’s guest shares 27 years of wisdom to help us create personal connections with customers, no matter how big our organizations grow. Customer retention: Are your customers an endangered species? Richard gives us a brief history of his experience working with successful companies, and how their success is largely attributed to customer retention. Drawing from 27 years of experience, he explains the importance of recognizing customers as people. Knowing their expectations and how they like to do business is not enough. One of the biggest challenges in scaling any business is finding a way to create lasting relationships with customers. If your company were to become huge, could you still interact with your customers as individuals? Richard explains how businesses of any size can create valuable personal relationships with customers. If you’re willing to invest in those relationshi