Crack The Customer Code

A well-known thought leader and futurist, today’s guest barely needs an introduction! Brian Solis discusses his new book and what it means to be entering an experience-driven business world. The future is all about experience 3.5 years in the making, Brian describes the arduous process of writing his groundbreaking new book, X: The Experience When Business Meets Design. Brand interactions exist within mobile apps, cloud-based services, social media, content marketing, and traditional communication in today's world. Experience is so much more than the buzzword it's become, and how to incorporate the right experiences into your customer's journey is what Brian has studied. The word “experience, as Brian explains it, has attached itself to many problem-solving ideas, but the solutions are often isolated fixes that fail to tie the overall journey together. Brian shares some of the reasons why companies fail to accomplish this. Do you share Brian’s sense of urgency to unify all of those isolated touchpoints?