Crack The Customer Code

104: Pat Helmers, Sales Babble Podcast

Informações:

Sinopsis

Pat Helmers, host of the Sales Babble podcast, discusses the intersection of sales and customer experience. Driving sales with great experiences Sales is tough! And driven by the need to close the sale and move onto the next customer, sales teams often don’t understand how the sales process relates to the overall customer experience. The best salespeople see the value in building lasting relationships with customers rather than focusing on transactional outcomes. How can you get salespeople to build customer relationships for the long term when short-term sales goals seem more important? A happy customer is a return customer who will rave about their experience with friends and colleagues. Wouldn’t you like them to help remove some of the heavy lifting from your sales initiatives? Pat explains how optimizing the sales process with customer experience and customer service principles can lead to increased loyalty and referrals. Pat has some great tips for hiring and training a sales team that builds a great