Crack The Customer Code

Today’s guests discuss their new book, Blue Goldfish, and how companies can bridge the gap between people and technology in a world where human-to-human interaction is disappearing from the customer experience. Solving the riddle of frictionless digital commerce  According to Gartner, 80% of B2B transactions will occur without human-to-human interaction by the year 2020. That’s a pretty big game-changer! While technology is creating some amazing opportunities to personalize the B2B experience, many companies are lagging behind in their efforts to leverage this technology to create a frictionless experience. And customers don’t care what’s going on behind the scenes to make the process impersonal and clunky.  Companies like Amazon have managed to use technology to make it easy to do business with no human interaction whatsoever. How can we bridge the gap like they do? Stan and Evan’s new book, Blue Goldfish, was written by crowdsourcing hundreds of great examples to help you understand how the best compani