Crack The Customer Code

Adam and Jeannie discuss how the most innovative leaders in the fashion industry are responding to ever-increasing pressure to innovate quickly. Tougher customer expectations inspire rapid innovation Today, fashion demands can change as fast as your Pinterest boards. Keeping up with these demands poses many challenges for retailers. Burberry and Tom Ford are now promising the hottest new runway fashions will be available immediately, not six to eight months from now, which is the norm. How can retailers keep up without killing their margins with overstock and clearance sales? Innovative retailers like Zara have proven traditional methods of inventory management and gathering feedback may be obsolete. They leverage the scarcity principle and real-time communication to streamline their inventories while staying on the cutting edge of fashion and building customer anticipation. What will this mean for larger retailers and discount outlets that carry a huge selection or high-end retailers that thrive on exclus