Crack The Customer Code

You have 5 seconds to win the customer in a retail setting. How can you use neuroscience and smart package design to jumpstart the customer experience? The science of package design Marketing your brand in a retail setting today is more competitive than ever. The decision to buy is now based on much more than just quality and pricing. Brand packaging, as our guest Terri Goldstein explains, used to be an afterthought- often left in the hands of the ones printing the labels. Today, executives understand they have five seconds to win the customer over many other brand choices. Savvy marketers are using neuroscience to tap into customer emotions and influence choices. Smart package design is much more than just making the product stand out. Brands need to consider whom they are reaching out to. How do those customers want to feel? How will they use the product beyond its intended use, or as an expression of their own tastes and values? Package designers like Terri use a visual vocabulary based on neuroscience