Crack The Customer Code

Today’s guest shares his secrets for tying creative principles into brand experiences. Unleash your inner artist! Creativity is the driver behind groundbreaking ideas and memorable brand experiences. And solving unforeseen customer service problems requires a level of finesse nobody can get from a script or rule book. In many ways, these things require the work of an artist. However, those creating brand experiences often work in a typical corporate environment, where artistic thinking is easily stifled and forgotten. A true artist, as our guest Ron Tite explains, does not worry about ROI, competition or sales quotas. Sound scary? Maybe, but companies like AirBNB have found success in truly creative solutions to real-life problems, and their competitors never saw it coming! So how can you stay ahead of the next AirBNB in your industry? How can you BE the next AirBNB? Fear not. You can still find your inner artist! Join us as we discuss how to create an environment that’s conducive to creative thinking. R