Crack The Customer Code

Today’s guest shares ideas on how you can grow your business using technology and time-honored principles. Growing Your Business with Tech Growing a business today is fundamentally the same as it’s been for generations, in that it’s all about building relationships. Today, technology brings us many new advantages for building those relationships. But that same tech can put you at a disadvantage if you’re using it the wrong way. Terry Brock explains how social platforms and new communication technologies are revolutionizing customer engagement. But the different options can be overwhelming, and it’s about much more than just getting your message out to more people. Growing businesses strive to build a brand presence and gain influence through social media, but they also must know their audiences and learn the soft skills necessary to communicate effectively with them on these different channels. Much like getting dressed appropriately for a fancy dinner or bringing the right supplies for an outdoor activit