Crack The Customer Code

Adam and Jeannie have a fascinating and entertaining discussion with Anna Liotta, author of Unlocking Generational CODES. About our guest Anna Liotta, MA, CSP is an award-winning speaker, business consultant and author with a deep understanding of how generational demographics and dynamics can affect the landscape of business. Early in her consulting career, Anna noticed a common theme:  a fundamental lack of understanding between different generations within an organization that hindered trust, alignment and long-term success.   Further, this generational misinterpretation or breakdown, was occurring across many different industries from high-tech to manufacturing, wealth management to legal services, and medical care to, insurance solutions.  Anna chose to make alignment and understanding across generations her mission.  The founder of The Generational Institute™ and author of Unlocking Generational CODES Anna leverages her Generationally Savvy Communication Solutions™ programs to help clients develop s