Crack The Customer Code

Adam and Jeannie interview bestselling author and Forbes columnist Adrian Swinscoe and discuss highlights from his latest book, How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. About our guest Adrian Swinscoe is a customer experience consultant and advisor, and has been growing and helping develop customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT and The Economist Group and has advised and consulted to numerous large and smaller businesses helping them engage with their customers, build their customer retention and improve their service and customer experience. Adrian is a huge fan of organizations that do great things for their customers and their people. He enjoys using research, stories and human insights to help create change and better results for his clients. Overall, he's a lover of simplicity and an advocate of the human touch with some really useful technology thrown in. Adrian has an MBA from Cass Business School, City Unive