Crack The Customer Code

Adam and Jeannie discuss ways you can make noticeable improvements when there’s little or no budget for customer experience initiatives. No customer experience budget? We hear this from great leaders in large and small organizations who see the long-term value of investing in the experience. “Where do we get the resources? How can we convince other leaders? We have no budget!” Of course, the more money and resources you have to work with, the more options you have. But make no mistake: Money isn’t everything. In fact, expecting things to work out simply because a lot of money has been thrown at the issue is one of the biggest mistakes we’ve seen. Larger companies who aim to become customer experience leaders end up shooting themselves in the foot by assuming larger investments will yield greater returns. So whether you have a huge customer experience budget or no budget at all, we urge you to forget about the money for a moment and focus more on what really matters to your customers. Take the opportunity