Crack The Customer Code

Today we interview author and customer experience expert Blake Morgan to discuss the future of customer experience and her new book, More is More. Excellent customer experience as a differentiator Over the past decade, there has been a huge emphasis on customer experience in the business world, and we’ve come a long way. But today’s guest says we still have a long way to go. “Very few companies execute perfectly on customer experience and it’s a hugely missed opportunity,” says Blake. So why are many companies still failing? From social customer care to the importance of creating a better employee experience, Blake shares highlights from her groundbreaking new book, More is More. It’s all about leveraging the many overlooked opportunities to differentiate your brand through excellent customer experiences. Where do many self-proclaimed “customer-centric” companies go wrong, and how can we prepare for the best possible customer experience in the future? This episode covers a lot of ground. Listen in! About