Crack The Customer Code

Graeme Newell, co-author of Red Goldfish, returns to share the secrets of building a brand following through social purpose. Building loyalty with social purpose Graeme Newell is back to talk about a growing trend with businesses today, which is getting involved with social purpose. Especially with millennials, companies are building a powerful affinity through charity groups and community efforts. Having a strong social purpose can be very powerful for building customer loyalty, shareholder value, and better relationships across the board. “[#Millennials] want to be with companies that match their own values and their own priorities.” - @gnewell" It’s common for companies to tout their involvement with a certain charity or local effort, but what today’s customers are looking for is not that simple. They’re looking for companies that are walking the talk day after day, not just paying lip service. Graeme’s latest book, Red Goldfish, is all about building a brand following with social purpose. Together