Crack The Customer Code

Adam and Jeannie discuss key distinctions to handling B2B vs. B2C customer relationships. B2B vs. B2C customer experience Customer experience is all about people, regardless of whether it’s a B2B or B2C relationship. Core customer experience practices still apply in both cases. But there are a few critical distinctions, and each can come with its own set of challenges. “B2B is not just about faceless organizations. It’s about people too.” -@jeanniecw Much of the great customer experience advice out there does not outline best practices for B2B vs. B2C customer experience. Today we’re covering some key distinctions around gathering feedback, innovating, getting buy-in, and more. “The advantage of co-creation with another business is that they have a lot invested…” -@adamtoporek So, are you B2B, B2C, or a combination of the two? How you answer can make a big difference in how you approach and nurture customer relationships. Listen in for tips you can use today! Related Content 360Connext® post, 7 Way