Crack The Customer Code

Adam and Jeannie share tips for educating customers to increase customer success and reduce support issues. Educated customers are return customers! Have you ever been really excited to try a new product or service, then realized it’s way more complicated than you expected? (For those of us working in the digital world, that can be a daily conundrum!) No matter how useful and robust your product or service is, customers are not likely to make the next purchase, upgrade or renewal if they find it confusing. And while FAQ’s and help desks are useful, they typically fall short when customers need step-by-step guidance. “Sometimes the best way to learn is through show and tell.” -Jeannie Walters The best companies understand how and when help is needed the most, and offer it proactively to keep customers active and confident.  It’s all about using the right medium at the right time to keep customers on the path to success. Don’t let your content stop at marketing.” - Adam Toporek Do your customers have