Crack The Customer Code

Change your perspective and approach at communication with Jill Schiefelbein, author of Dynamic Communication. Dynamic communication for dynamic experiences We communicate a lot in business, and in many ways, business is actually built on communication. But in our efforts to craft the right message while transferring the right information, our communications work against us. “Unless my words are producing direct action or change, I don’t think they’re successful.” - Jill Schiefelbein All day long, we’re communicating with customers, prospects, colleagues, and bosses. So what should we communicate, how and when? How can we communicate in ways that not only convey information, but lead to action? “People do not make decisions based on information. People make decisions based on knowledge.”-Jill Schiefelbein Today’s guest Jill Schiefelbein explains her amazing approach at communication, and how you can use it to inspire real action. Sharing highlights from her book and real-life stories, learn how Jill’