Crack The Customer Code

Adam and Jeannie share three things all customers want from the experience, regardless of what they do or do not ask for. What do customers want from your experience? All customers are different, have different goals, and may run into different issues through their journey. We’ve talked about many great ways to find out what customers want, including social listening, co-creation sessions, and different feedback mechanisms. These are all great ways to uncover opportunities to innovate around their needs. What are those things customers may not be asking for, but still want? -Jeannie Walters But these methods don’t reveal what all customers want. And while it’s typically not a good idea to bank on assumptions, there are a few critical things they’re probably not asking for, and Adam and Jeannie want to share those with you today. “Customers are depending on you to innovate for them!” - Adam Toporek So regardless of your strategy for improving the customer experience, or even if you don’t have a strat