Crack The Customer Code

Adam explains the neuroscience behind different types of organizational conformity, how they help or harm your business, and how to strike a good balance. Organizational conformity: The good and the bad Adam says, “the impetus to conform is strong for many,” and that’s typically a good thing in business. Organizational conformity is necessary to create consistent customer experiences, adhere to regulations, and maintain a stable workplace. But it’s not just about following necessary rules and procedures, or maintaining a sense of order. Before you say it’s great for employees to conform in every way, imagine the innovation process with nobody sharing ideas. What if everyone just followed the rules, even when it didn’t help the customer in the moment? What if your employees took on a “mob mentality” adopting dissenting ideas? “…the conformity is subconscious and almost frighteningly instinctual.” -Adam Toporek In this episode, Adam explains the different types of conformity, and how to recognize and dif