Crack The Customer Code

In this special edition live from C-Suite Network conference, three-time Stevie Award winner Jason Forrest unlocks the power of customer certainty. Customer certainty and the keys to loyalty We talk a lot about the correlation between sales and customer experience, but now we get to hear it from an award-winning sales coach and expert. Jason Forrest, CEO and Chief Culture officer at Forrest Performance Group, is a three-time Stevie Award winner for Sales Training or Coaching Program of the Year. “I believe that when certainty is lost, all is lost.” -Jason Forrest It’s well-known that sales costs more than customer retention. For a company that’s sustainably profitable, loyalty is where it’s at! And Jason says if you’d like to increase loyalty, then you need to instill a sense of certainty in your customers. “Customers leave you when the experience is different than what you sold them as a prospect.” -Jason Forrest How do you treat your existing customers, and how does that differ than the treatment