Crack The Customer Code

Adam and Jeannie interview Merit Gest to discuss powerful sales engagement and onboarding strategies for customer-focused sales teams. Onboarding for outstanding sales engagement Sales is often treated as separate from the customer experience. Consequently, sales staff is often not trained to deliver a customer-focused experience from start to finish. Even when customer experience principles are included, typical sales training falls short on empowering sales professionals to deliver great experiences throughout the entire customer journey. “Onboarding continues…through the entire sales cycle…” -Merit Gest Merit Gest joins us today to help onboard and train sales staff the right way. She explains that the onboarding process should continue through the entire sales cycle, not just through the initial closing. Therefore, training a customer-focused sales team requires much more time and attention than most of us may think. First of all, it’s critical to let trainees know they’re being welcomed into a cust