Crack The Customer Code

Adam and Jeannie interview bestselling author Chip Bell to discover how the best brands are innovating service to create value-unique experiences. Winning customers' hearts with value-unique experiences We all want customers talking about their experience with our brand, but providing great service isn’t enough. And though we hear a lot about the power of adding value, it's easy to weigh the experience down or simply waste money on freebies. You need to add emotional value through unique experiences. “People don’t go out and talk about good service anymore. it’s got to be unique!” -Chip Bell So what can you do? Fortunately, we had the privilege of interviewing one of the most prolific customer-focused authors to date! And he's here to explain how your brand can be the next one people are talking about. Chip Bell coined the term “value-unique,” which describes service experiences that provide more emotional value. Through amazing examples and heart-warming stories, he explains how the best companies cr