Crack The Customer Code

Jeannie and Adam discuss microchipping employees with RFID devices and how this tech may affect culture and the customer experience. Microchipping employees RFID tags are everywhere, from the microchips that help deter theft in retail settings to those that help us locate lost pets. But employers are taking this technology to another level by microchipping employees. And although it’s a voluntary procedure (for now?) many employees are opting in for the conveniences that come with having this tiny bundle of circuits injected beneath the skin. “We exchange convenience for privacy all the time…” -Adam Toporek And as this tech continues to develop, we are faced with the possibility of requiring customers to allow microchipping as a condition of doing business. This raises many questions… While Adam and Jeannie see very much potential for RFID technology, they also have big concerns about how this may affect the customer experience as well as company culture. “It’s not just with them in the office!” -Jea