Crack The Customer Code

Jeannie shares her expertise in digital experience evaluation with 5 sales-killing offenses even the best of us should look out for and tips to make good on them. Digital experience offenses are still everywhere! Are you guilty? Umm… probably. It’s easy to say what you don’t like about another company’s digital experience, but what about your own? Because you know where everything is and how it’s all supposed to work, finding pain points in your own digital experience is not as straightforward as you may think. So when customers are so close to making a purchase, your polished-up website or mobile app may be letting them down in those critical moments. Those would-be customers are dropping out over things that cause confusion, frustration, mistrust…even to the point of publicly hating on your brand! Jeannie Walters has been conducting qualitative analyses on digital experiences since before they really became a “thing,” and now, she sees digital experiences make and break once-successful brands every day.