Crack The Customer Code

Adam and Jeannie interview Master of Innovation Stephen Shapiro for a better approach to innovating customer experience and more. A better approach at innovating customer experience Customer needs and expectations change, so it stands to reason that we must continue innovating customer experience. However, too many companies have the wrong idea about what innovation is and how to get game-changing ideas! “People have a confused notion of what innovation is…” -Stephen Shapiro The best innovations solve a problem, and we get there by asking the right questions. But it’s not just what you ask but how. Stephen shows us some simple but critical ways to reframe the questions we ask – not only to drive more innovative thinking, but to get more positive results. Even the most successful companies can miss the mark when the next big innovation is needed. Stephen explains what they typically do wrong, and more importantly, how to not follow in their footsteps. “Their past success led to their future failure.”