Crack The Customer Code

Adam explores real-life situations that exemplify commonly wasted retail opportunities in brick-and-mortar customer service. Are wasted retail opportunities looming in your store? While online retailers like Amazon continue to grow, those who maintain physical locations have a tall order! They need to give customers a real reason to visit, instead of shopping a competitor online. Many customers still prefer to speak to a sales associate, examine the merchandise, and browse the aisles. Real-life visitors give retailers an amazing opportunity - not just to upsell, but to offer experiences customers simply cannot have digitally. But many are wasting these opportunities! Flailing processes and inattentive staff don’t balance the equation when customers can shop nearby competition from their smartphones in the meantime. “Many retail workers are adept at studiously avoiding eye contact…” -Adam Toporek Sadly, these situations are quite common! Customers using in-store pickup or seeking knowledge from a profess