Crack The Customer Code

Adam and Jeannie discuss the Equifax data breach and how to decide when it’s right to disclose issues to customers. To disclose, or not to disclose? Not everything you need to tell customers is good news! Are you prepared to deliver the bad news when the time is right? Take the recent Equifax data breach, where it was months before customers became aware of the problem. As you may know, the news caused quite a panic! Why did Equifax withhold the information for so long, and why did they release it when they did? “How will you deal with this proactively moving forward?” -Jeannie Walters Delivering bad news is often a case of weighing your company’s best interests against your customers. So when you have bad news to disclose, are you protecting your customers, or covering your own butt? “Maybe it’s better to control the crisis a little bit for the customer’s sake.” -Adam Toporek Disclosure and transparency are not just buzz words! In fact, customers are demanding these virtues by name. If you haven’t