Crack The Customer Code

Adam and Jeannie interview global customer experience professional Ian Golding to conquer the challenges of operationalizing customer experience. Turning CX wisdom into action with Ian Golding Leaders all over the world are making the connection between customer experience and business success. While that’s a good thing, just talking the talk is not enough! If you read the right blogs and know the right people, all the wisdom and best practices are there for the taking. But few know how to put all that wisdom to work. “Too few organizations are aligning customer perception with operational performance.” -Ian Golding So what’s missing? How can leaders embed customer-centric thinking into business processes, ultimately turning that enthusiasm into action? Today’s guest is a world-renowned customer experience professional, and he’s here to share some of his best ideas for operationalizing customer experience. Drawing from his experience working with CX professionals all over the world, Ian gives us a sna