Crack The Customer Code

Adam and Jeannie discover how to attract your ideal customers with Jeffrey Shaw, author of LINGO: Discover Your Ideal Customer’s Secret Language. Jeffrey Shaw and the power of the customer lingo As an entrepreneur or growing business, it’s critical to differentiate yourself and get noticed. But too often, brands get noticed by the wrong prospect. And to make matters worse, it’s very difficult to turn down the “wrong” customers. So, how can you attract the “right” customers while diversifying your clientele? “You don’t have to say ‘no’ if only the right customers are showing up.” --Jeffrey Shaw There are many ways to do this, but too often, it amounts to wasted time and resources going above and beyond to appeal to less-than-ideal customers. have you considered the language you use as a driving force? “The people they jumped through hoops for and went crazy over tend to be the least profitable.” -Jeffrey Shaw Today’s guest, Jeffrey Shaw, has unlocked the power of the customer lingo. Through experienc