Crack The Customer Code

Adam and Jeannie interview Eric Porres to discuss the new age of personalized video and how personal data is rolled in to drive serious engagement. What IS a personalized video experience? What is video anymore? Video used to be a “one-to-many” medium for communication, but brands have discovered the power of creating personalized “one-to-one” video. I know, you may be thinking of a video you’ve received from a brand where your name was plopped in at the beginning or end… But what we’re talking about here is quite different. “There’s a distinct difference between #personalization and BEING personal.” -Eric Porres As marketers, many of us have accustomed to using merge tags and placeholders to personalize content and communications. But as Eric Porres explains, this is not true personalization. In fact, recent advances in video technology allow us to create “smart videos,” where rich customer data can easily be used to create content that drives the customer’s next best action. As we can see from some o