Crack The Customer Code

Jeannie and Adam discuss the shifting landscape of storytelling in journalism with L.A. Times VP of Strategy and Development Clint Schaff. The L.A. Times and the shifting landscape of storytelling in journalism Today’s consumer demands high quality content, delivered where they want it, when they want it, and with context that suits their personality. As a result, brands are constantly pushing to tell their stories in different ways on many platforms. With the rise of social media, blogging, artificial intelligence, storytelling in journalism has taken on staggering complexity in terms of serving different kinds of consumers. Gone are the days when the newest stories were only delivered via newspaper or TV. Consumers get their news through text messages, social media, blogs, YouTube videos, and more. What’s more, they are now able to engage with the stories – sharing their own opinions and sparking debates amongst themselves. “If Mark Twain were born today, he may not be an author. He’d probably have a Y