Crack The Customer Code

Adam Toporek shares research and expert insights for discovering which retail touchpoints are most important to your customers. How to prioritize your retail touchpoints In retail, we’re told that every touchpoint matters. And although that may be true, it’s not very helpful when you need prioritize and make a difference your customers will applaud today. In that case, you need to discover which retail touchpoints matter the most. “We simply are always in triage." - Adam Toporek But that’s a tall order when you consider how all customers are different. What’s more, the most profitable of your customers may have different priorities than the majority. So, how do you look for touchpoints that bring you the most ROI? These decisions will never be easy to make, but you’ve got some help! Today, Adam has some surprising data to share about retail customers and which touchpoints they say matter most to them. As it turns out, they don’t care as much about some of the touchpoints you might rank high on the list