Crack The Customer Code

Adam and Jeannie discuss the innovative approach of AmazonGo and how it may foreverchange the retail customer experience. Will AmazonGo change retail forever? Have you heard of AmazonGo? It’s an amazing new prototype store for Amazon shoppers in Seattle, Washington. But being an Amazon store is not the what makes it different. Through an intricate system of cameras, a rotating stock and a special footprint, AmazonGo shoppers can pick up what they want and leave without going through a checkout. “If you don't have to stand in a line at #AmazonGo...it's a win.” -Adam Toporek It’s not just about being cashier-less. If fact, everything a shopper picks up (and puts back) at the AmazonGo store is tracked in real-time through a mobile app and charged to their Amazon account accordingly. But don’t let the absence of cashiers fool you. Eliminating the need to fill this role means AmazonGo employees are present where customers need them the most. This technology could signify an amazing leap in the retail custo