Crack The Customer Code

Jeannie and Adam interview award winning speaker and author Joey Coleman to discuss how the first 100 days is critical to increase customer retention and ultimately, lifetime profit. The untold truth about customer retention You may know that just a 5% increase in customer retention leads to a 25% - 100% increase in profits, but did you know the first 100 days of a customer’s lifecycle is when the magic really happens? Unfortunately, this first 100 days is typically filled with paperwork, payments, and other boring, company-focused “onboarding” experiences. “It’s the most important time period of the entire relationship.” –Joey Coleman If this phase in the customer lifecycle is so critical, then there’s got to be a better way. And there is! In fact, we know there are at least 46. Meet Joey Coleman, whose latest book is packed with 46 case studies and loads of research about companies who have turned onboarding (yawn) into a customer-centric “welcoming” experience, leading to amazing, measurable results.