Crack The Customer Code

Jeannie Walters CCXP shares expert tips for engaging former customers and insights on how to treat those who are leaving you. How can your brand flourish by focusing on these parts of the journey? Do you choose to have former customers, or lifetime friends? We’ve mentioned before on this show that the true customer journey extends well beyond the actual time they spend as customers, from the time they realize they need your product or service to when they leave you and beyond. So, have you ever considered the experience of former customers? It’s more important than you think! “We need to rethink not only what it means to lose a customer, but how to win them back.” -Jeannie Walters CCXP Too often, brands think of former customers as “lost prospects” they’ll never hear from again. But even when they know there’s a chance to win them back, marketing campaigns are sent offering special deals but don’t properly acknowledge the existing relationship. Simply put, treating former customers like strangers and