Crack The Customer Code

Jeannie and Adam explore the innovative retail experience created by STORY and how you can surprise your own customers with unexpected value in the real-life shopping experience. Is your retail experience a welcome surprise? As we’ve mentioned before in this show, retail as we once knew it is in peril. Shoppers enjoy 2-day shipping and the ability to browse a colossal selection from wherever they are, so it’s no surprise retailers like Kmart and Toys R Us are nearing the end of their days.   But what is a surprise is that brick-and-mortar retail is not truly dead for innovative companies that find ways to add extra value for those who are still willing to gas up and make the trip. “Retail is not necessarily completely dying…”-Adam Toporek This kind of shopping is full of surprises like “Oh, my…These lines are long” or “Oh, snap! This is the last one and it’s broken!” But what if we add surprises that really make customers WANT to come see us in person? That’s what brands like STORY are doing, and the