Crack The Customer Code

323: Neen James, Attention Pays

Informações:

Sinopsis

Jeannie and Adam interview Neen James, global speaker and bestselling author, to expose the difference between intentional and transactional attentions, and how that difference is vital to your success. Are you paying attention where it really counts? Tracking attention is big business these days. In fact, companies are investing a lot into learning how customers scan web pages, walk through stores, and more.  But what is your attention worth? Moreover, what is your attention worth to customers? We like to think we give our customers the attention they need and deserve, but are we really giving them the attention that makes them want to come back and bring friends? “Many businesses are getting left behind because they're not realizing the value of attention.” -Neen James It’s not quite as simple as making sure the customer journey is smooth and enjoyable, so Author and Speaker Neen James is here to help us understand the difference between transactional attention and intentional attention. And more imp