Crack The Customer Code

Adam and Jeannie share tips and insights around succeeding with, rather than just dealing with, difficult customers. Plus, we’re introducing Adam’s new course to help you become a pro at this!   If you're dealing with difficult customers, that's your first mistake. Dealing with difficult customers properly has always been one of the biggest challenges customer service teams face. In fact, it’s a sensitive issue that vexes leaders and employees throughout many organizations.  “This is the area that I see everyone struggle with, from the front lines to the c-suite…” -AdamToporek But what if dealing with difficult customers wasn’t an issue? Wouldn’t it be great if everyone in your organization understood the neuroscience and biology behind what makes them difficult in the first place? Then the emphasis could be on succeeding with them, instead of just reacting and neutralizing their pain (and yours!)  “Biologically, we are not designed for reactive service.” -Adam Toporek That’s why we’re delighted to