Crack The Customer Code

Author and renowned speaker Jess Pettitt flips diversity training on its head to help us check our biases and stereotypes to not only reduce friction, but to leverage them for better experiences and greater business outcomes. Turning diversity training upside-down with Jess Pettitt When the idea of “diversity training” comes up, we often think it’s about making people feel more comfortable at work, and ultimately, avoiding situations that cause trouble. But today’s guest is here to explain that we have it all wrong. “People have been to so many bad diversity trainings they're also burned out.” -Jess Pettitt Training to operate in a diverse environment shouldn’t just be about “getting along” and avoiding friction. In fact, when diversity is approached properly, we create situations that are conducive to creativity, innovation, and meaningful relationships. “If you can’t try, you can’t be creative, you can’t innovate…” -Jess Pettitt In this interview, Jess outlines the pitfalls in diversity training a