Crack The Customer Code

Jeannie and Adam interview author and speaker Melissa Agnes about how preparing beyond traditional crisis management can make your brand invincible. Will Crisis Management save your brand? Most brands have a Crisis Management plan, typically as a large volume to refer to for guidance when a situation arises. Unfortunately, these plans rarely pull through during a real crisis. And what’s more, they serve only as reactive tools. So, what good is that when bad PR has already gone viral or your partners are backing out of a deal to prevent risking their own reputation? “If you think about crisis management when a crisis strikes, you are behind. You’re doomed, really.” -Melissa Agnes Speaker and author Melissa Agnes is here to tell us there’s a better way to approach crisis situations. In fact, she knows how your brand can become invincible by getting ahead of these situations, instead of just reacting to them! “When you have those unbreakable relationship, you also gain the benefit of the doubt” -Melissa