Crack The Customer Code

Joshua March, bestselling author and Founder of Conversiocial, shares how social media messaging helps create better customer experiences while cutting customer service costs. Customer service efficiency through social media messaging Besides the fact that customers want help via social media messaging, it’s cheaper, faster and more efficient that traditional channels. But most companies have yet to adopt it as a core channel for customer service and communication in general. “If you’re taking a day to respond, then people will just end up phoning” @joshuamarch These channels aren’t going away, friends. In fact, 8 billion business-to-consumer messages are sent via Facebook messenger monthly, and this number has grown 4 times past 12 months. So we invited Joshua March, Founder of Conversocial, to discuss the benefits and challenges of adopting social media messaging as a primary method of communication, both internally and with customers. “You really need to be treating messaging as a semi-real-time c