Crack The Customer Code

Jeannie and Adam discuss the past, present and future of custom subscription boxes and their growing role in the data revolution. Subscription boxes enter the data revolution In the past few years, we have seen explosive growth in data collection methods. As a result, marketers get a better ROI on their campaigns while delivering more personalized products, services, and experiences. And now we’ve seen a growing trend in subscription boxes, where consumers offer much richer information from the start. Services like BirchBox, StitchFix, BarkBox, Blue Apron, and many others, offer custom-tailored boxes based not only on their initial preferences, but their behavior of returning merchandise, upgrading and downgrading service levels, and more. “The data that you CAN get is so much richer…” -Jeannie Walters But now these services are beginning to use Artificial Intelligence to analyze this data, and really leveraging the power of smart algorithms. This serves not only to reduce the costs of keeping stylists an