Crack The Customer Code

Jay Baer enlightens us with his powerful and proven approach to strategically creating, controlling and measuring word of mouth with key takeaways from his new book, Talk Triggers. Create amazing word of mouth ON PURPOSE with Talk Triggers When it comes to marketing, nothing is more cost-effective than word of mouth. However, we tend to think of word of mouth as organic. We assume it’s something we can’t predict, measure, and control. Maybe you get lucky, and maybe you don't. But what if you could get customers talking on purpose, in ways that are predictable and quantifiable? "Word of mouth influences between 50 and 90 percent of all purchases.” -Jay Baer Together with co-author Daniel Lemin, today’s guest Jay Baer has written the book on strategically creating and controlling word of mouth for your brand. It’s called Talk Triggers, and not only do we love this book, but we had the privilege of interviewing Jay to bring you some of the biggest takeaways! In this interview, Jay explains not just why